blogging about creativity

collaboration

team vs solo part 2

k6711218HandWithQuillPenI happened to have to write a 20 second radio spot as part of a “shop local” promotion, and I was struck by how happily I was looking forward to wielding the red pen once I had completed my first draft.

I quickly sketched about 45 seconds of content, and then grinned to myself, beginning to whittle down words, and rejig phrases. I enjoyed exploring the essence of what I was trying to communicate, distilling it down to fewer and … Read the rest

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